Tag Archives: audience

Episode 135 — Target Audience

In this episode of The Engineering Commons, the gang discusses tailoring a presentation to meet the needs and interests of your intended audience.

  • Adam’s favorite form of communication is an old-fashioned face-to-face conversation.
  • The data throughput of smoke signals is a bit too slow for Carmen’s needs.
  • Jeff suggests flag semaphore as an alternative means of communication.
  • When Carmen suggests that engineering involves “blowing stuff up in the lab,” Jeff and Adam insist on additional details.
  • The group sarcastically agrees that PowerPoint is the answer for solving all communication problems.
  • Brian notes the difficulties of trying to dig into technical issues when the audience is a mixture of technical experts and non-technical stakeholders.
  • A discussion ensues concerning why engineers end up in meetings, and the communication objective of various meeting types.
  • Adam pounces when Carmen utters the phrase “controlling the narrative.”
  • Dwight’s Speech” (YouTube) from the US television show “The Office” is referenced by Brian.
  • Brian points out that, in an effort to be honest and transparent, engineers tend to highlight the limits of their knowledge when dealing with non-engineering colleagues.
  • An article titled “Consider Your Audience” is mentioned by Carmen.
  • Carmen also references an article with presentation tips for engineers.
  • It’s important to present information in a manner that is easy for the audience to follow, rather in rigid chronological order, notes Jeff.
  • An intentionally bad PowerPoint presentation (from the University of Wisconsin) is mentioned by Carmen.
  • A possible middle ground between minimalist presentations and fully-detailed reports are the concept of Slidedocs.

Thanks to Forgemind ArchiMedia for providing the photo titled “2013-0703 北科大建築營建築講座 – 楊恩達主講 21.” Opening music by John Trimble, and concluding theme by Paul Stevenson.